CLIENT

YetiBurg

Industry

Fast Food

Package

Scale-Up

We designed the YetiBurg logo as a mascot inspired by the Yeti, creating a fun and memorable identity for our fast food restaurant. The Yeti symbolizes mystery and approachability, just like our bold and comforting burgers. By incorporating subtle burger elements into the mascot’s design, we highlight the round shape and layers of a burger, making it easily recognizable and directly tied to our brand. This playful and unique logo helps YetiBurg stand out in the competitive fast food market, creating a connection with customers and reinforcing our brand's personality.

“We’re a new fast food spot offering a Western-style halal option for expats. We’re looking for a fun, modern mascot with a minimalist vibe. The colors are up to you, but we’d like to keep things simple and contemporary. The mascot should also be easy to bring to life in real-world settings.”

Minimalistic to Intricate
91%
Abstract to Literal
79%
Monochromatic to Colorful
66%
Color Psychology

Explore how color psychology shapes emotions and perceptions. Each hue is carefully chosen to evoke specific feelings and connect meaningfully with the audience.

#0a0a0a

The black symbolizes boldness and strength, conveying the confident and exciting nature of the brand. It adds a touch of sophistication and modernity, making the logo stand out and giving it a sleek, timeless appeal.

#f7f7f7

The white in the YetiBurg logo represents freshness and clarity, reflecting the quality and purity of the ingredients used in their burgers. It creates a clean, inviting aesthetic that draws customers in.

#ff8706

The orange is a vibrant color that evokes energy, enthusiasm, and appetite. It’s the perfect hue to stimulate hunger and excitement, while also reflecting the fun and dynamic personality of YetiBurg. Orange is also known to promote creativity, making it an ideal fit for a brand focused on bold flavors and new experiences.

Typography

Discover the power of typography in communication. Each font choice is thoughtfully selected to convey tone, personality, and clarity, ensuring the message resonates effectively with the audience.

Urgent Burger

Chosen for its bold, modern, and playful design, making it stand out as an eye-catching primary font. It captures attention while adding a touch of uniqueness to the brand’s personality.

Roundo

As a pairing font, complements Urgent Burger with its clean, rounded, and versatile style. It balances the boldness of Urgent Burger by offering a softer, more neutral tone, ensuring readability and harmony in the overall design. Together, they create a dynamic yet cohesive typographic pairing.
Fast-Track Logo Design
6
CRUCIAL
COMPONENTS
We can break this project down into 6 essential points.
Mascot

The logo features a Yeti-inspired mascot that is both playful and mysterious, instantly capturing attention and making the brand memorable. Its connection to the burger’s shape subtly ties the mascot to the food, creating a strong visual identity.

Color

The combination of white, black, and orange creates a striking contrast that makes the logo stand out. These colors convey freshness, boldness, and energy, all of which reflect the brand’s exciting and approachable personality.

Minimalism

The design is clean and simple, with no unnecessary clutter. This minimalistic style ensures the logo is versatile and easily adaptable across various mediums, from packaging to signage, while maintaining its strong visual impact.

Versatility

The mascot design is not only easily recognizable, but it is also simple enough to be used in various real-world applications, from promotional merchandise to animated branding materials, ensuring consistency across all platforms.

Personality

The Yeti mascot, combined with the bold colors, reflects the dynamic and fun nature of YetiBurg. It captures the essence of the brand—exciting, unique, and inviting—while connecting emotionally with customers.

Memorability

The combination of the quirky Yeti figure, distinct color scheme, and clever integration of burger elements ensures that the logo is memorable. It’s something customers can easily identify and associate with high-quality, delicious fast food.

What We Accomplished

Full
BW
Implementations & Mockups
OUR MOST
POPULAR PLANS
Our branding packages are tailored to businesses at every stage of growth. Whether you're a startup, expanding company, or industry leader, we provide flexible solutions to build a strong, standout brand identity in a competitive market.
Scale-Up
880€
Logo Design (2 Concepts + 4 Revisions)
Business Card (Print-Ready Files)
Detailed Brand Guidelines
3 Social Media Templates
Letterhead/Envelope Design
Email + Consultations (14 Days)
Print, Digital & Vector Files
Font Pairing
Start-Up
430€
Logo Design (1 Concept + 2 Revisions)
Business Card
Basic Guidelines
Email Support (7 Days)
Print and Digital Files
Empire
1.820€
Logo Design (3 Concepts + Unlimited Revisions)
Full Team Business Cards + Personalization
Complete Brand Book
Implementation Samples
Full Social Media Templates
Social Profiles Optimization
Letterhead/Envelope Design
Promotional Materials
Priority Support (30 Days)
Full Typography Guide
Brand Story and Strategy
Complete Stationery Set
All Formats + Editable Files
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