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Our primary objective was to design a highly versatile logo that embodies a sense of movement while maintaining a memorable and impactful wordmark. We rigorously tested the final design across a wide array of potential future products planned for release by SM, ensuring its adaptability and resonance across diverse applications. This thorough evaluation process allowed us to refine the logo into a dynamic visual identity that seamlessly integrates with the brand's forward-thinking vision.
i A bold and unconventional logo is essential in the fitness industry, where the widespread use of gym-related iconography has led to a visual monotony, making it easy for brands to get lost in a sea of similar designs.
“My team specializes in personal training, nutrition plans, body rehabilitation, and sports injury recovery. I want a logo with the letters ‘MŠ.’ I don’t want anything with weights or muscular figures like most designs; instead, I’d like something inspired by global brands.”
We designed the YetiBurg logo as a mascot inspired by the Yeti, creating a fun and memorable identity for our fast food restaurant.
The company sought to distinguish itself from industry norms, avoiding the commonplace use of door or window symbols in logos
We’ve developed a standout branding solution designed to set this beauty business apart while paving the way for global growth.
