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Our primary objective was to design a highly versatile logo that embodies a sense of movement while maintaining a memorable and impactful wordmark. We rigorously tested the final design across a wide array of potential future products planned for release by SM, ensuring its adaptability and resonance across diverse applications. This thorough evaluation process allowed us to refine the logo into a dynamic visual identity that seamlessly integrates with the brand's forward-thinking vision.
i A bold and unconventional logo is essential in the fitness industry, where the widespread use of gym-related iconography has led to a visual monotony, making it easy for brands to get lost in a sea of similar designs.
“My team specializes in personal training, nutrition plans, body rehabilitation, and sports injury recovery. I want a logo with the letters ‘MŠ.’ I don’t want anything with weights or muscular figures like most designs; instead, I’d like something inspired by global brands.”
Дизајнирали смо ИетиБург лого као маскоту инспирисану Иети, стварајући забаван и незабораван идентитет за наш ресторан брзе хране.
Компанија је настојала да се разликује од индустријских норми, избегавајући уобичајену употребу симбола врата или прозора у логотипима
Развили смо изванредно решење за брендирање дизајнирано да издвоји овај посао лепоте, истовремено утирући пут глобалном расту.
